Call To Action: Building Your Call To Action to Encourage Clicks Every page of your website should contain a Call To Action – a short statement with a clear offer followed by a button or link containing text that instructs the user to do something specific: … click a...
Trust: Simple Ways to Build Trust on Your Website and Trust Points Trust strengthens the relationship between you, your company, your products and services, and your target audience. It is especially important online where most product research, selection, and sales...
Deliverables: Your Promise to Your customer and Delivering on Your Deliverables Your call to action makes a promise – it says ‘click here to’: Join and get … Buy now and receive … Book an appointment for … Save when you … Reserve now for immediate … Make sure you...
Channels: Getting Your Target Audience to Your Website Channels deliver your target audience to your website. Which channels do you currently use? Are they the right ones? Are they bringing new customers to your product and service information? Think about cable TV –...
Key Metrics: Deciding What to Measure and Goal Setting What are key metrics, and why should you be paying attention to them? Key Metrics are website statistics (like page views, form submissions, mailing list signups, etc.) that you track and review on at least a...
Website Costs: Understanding and Budgeting One Time and Recurring Costs To measure your website’s value to your business — your return on investment (ROI) for the time, effort, and money you put into it — you need to track the cost of building and...
