Through the Lean Web Canvas Course we share techniques that we have developed over the past 18 years to clarify questions and help clients understand the intricacies of designing and build websites that deliver on their business goals.
Knowing who you are talking to for both your marketing efforts and website design is an important step.
If the Target Audience for your business is not clearly defined, you may be missing your most valuable group of potential clients, those most likely to buy from you.
At its core, a customer need is a problem your product or service solves for a person, and therefore, the reason a customer will buy from you.
By focusing on the problem your customers are trying to solve, you can turn their pain points into sales.
Your target audience is online right now, searching for information about how to solve a specific problem – it is the reason they visit your website.
When developing a website for any purpose, it is essential to keep in mind what we call the 3 Second Rule.
A UVP is a short statement that highlights how and why your product or service is better than those offered by your competition.
It’s a promise of value, and the primary reason a customer will choose your product or service over your competitor’s.