The Lean Web Canvas The Lean Web Canvas Why Every Website Needs a Lean Web Canvas Through the Lean Web Canvas Course we share techniques that we have developed over the past 18 years to clarify questions and help clients understand the intricacies of designing and...
Why Every Website Needs a Lean Web Canvas Our Lean Web Canvas Course walks you through how to create a one-page business plan for your website that will help you increase sales and grow your business. I’m Meriel Bradley and I will be teaching the course. I began my...
Target Audience: How to Define your Target Audience in 5 Simple Steps What is a Target Audience? The customers looking for solutions to a problem that you can solve The customers most likely buy from you Why is Defining a Target Audience Important? If your Target...
Customer Needs: Fix, Satisfy, Provide – The 3 Basics of Defining Customer Needs What is a Customer Need? The problem your product or service solves for a person The reason a customer buys your product or service Be specific. Highlight the problem your product or...
Solutions: Showcasing Your Products and Services in 3 Seconds or Less It’s all about the problem you’re solving. Every visit to every web page works the same way – it triggers a series of accelerating countdowns … 3 – 2 – 1 … “I’ve found something relevant, and...
Unique Value Proposition: Writing a UVP to Set You Apart From the Competition A Unique Value Proposition (UVP) is a short statement that highlights how and why your product or service is better than similar products and services offered by your competition. It’s a...
