Using Storytelling to Build your Customer Base

Marketing Resources, Resources

In this post, we will review why a good business story is important to help build your customer base.

Here is what we will cover:

The Value of a Good Business Story

Your Business Story and Social Proof

Why a Good Business Story is Important

Storytelling Tips

The Value of a Good Business Story

A well-crafted story is a very powerful communication tool for your business that has multiple applications, and one which you cannot afford to overlook.

 If you are a solopreneur business owner or a large corporation, defining your company story set to build your is an essential exercise.

Stories showcase and define who you are and what you do in the most compelling and honest way possible engaging both your existing and potential clients.

If used well business storytelling can become a cornerstone of success across all aspects of your business, making a positive difference to both clients and employees alike.

Let’s face it – we all love and remember a good story, and if you learn to tell your story well, your customers will tell it for you.

Your Business Story and Social Proof

An easy yet effective way to build out your business story is by adding in compelling new stories from the perspective of your customers.

Using customer testimonials and quotes in your business story is one of the most powerful ways to build trust. 

You do however want to make sure you gather the right material from your customers for high-quality testimonials.

These stories often go beneath the superficial surface and are spoken from the heart about the impact your business has played in their lives.

This is invaluable marketing material for your business and hits all the building Trust and Credibility checkboxes.

Why a Good Business Story is Important

A well-told compelling business story will:

  1. Build trust
  2. Build credibility
  3. Create an emotional connection to your business
  4. Give your presentations depth
  5. Make you memorable
  6. Engage your audience
  7. Set you apart from your competition
  8. Start conversations
  9. Help people remember your message
  10. Help you sell without selling
  11. Build content for multiple platforms
  12. Showcase why you are unique
  13. Give you an asset you can build on
  14. Create marketing material
  15. Engage your team

As you collect your business and customer stories, you will start to build a library of compelling material that can be used across your Marketing to build your customer base.

Final Storytelling Tips

  • Sell your story, not your product
  • Have a plan to collect stories and review it often
  • As your business grows your story will change – let it develop, mature, and evolve over time
  • As your business expands and you launch new products this will provide an opportunity to tell a story about something new
  • Have a plan to collect data and interesting facts that you can weave into a business story
  • If you are writing a case study, paper, or report – include a personal angle from the clients or employees view
  • Share “behind the scenes” stories
  • Always collect more stories – make it a habit