Lean Web Canvas 

Online Course

Build a one-page business plan for your website and learn how to convert web traffic into customers

Build a one-page business plan for your website and learn how to convert web traffic into customers

Through the Lean Web Canvas Course we share techniques that we have developed over the past 18 years to clarify questions and help clients understand the intricacies of designing and build websites that deliver on their business goals.
If the Target Audience for your business is not clearly defined, you may miss your most valuable group of potential clients, the people most likely to buy from you. Learn how to clearly define your Primary Target Audience group to attract new customers.
We’ll review what a customer need is, why you need to define one and what to do with this information to help your business. With the worksheet you’ll build a clear outline of your own customer needs.
Learn how to retain customer interest when they first arrive on your website, how to pull them further into the site and how to convince them that your product or service beats your competitors.
Learn what a UVP is and how to use it to market your product or service. Using the worksheet learn how to better communicate to your target audience why your solution is the best option available.
Learn to define the purpose of a Call To Action on your website to get better results. Build a strong CTA for your business that resonates with your target audience using our worksheet guide.
Understand the ‘trust point’ system, learn about the different methods of earning ‘trust points’ through your website, and find your own ‘trust points’ to develop brand loyalty and increase sales.
Learn how your CTA relates to your deliverables, and understand what your target audience expects when they complete your CTA. Define what your deliverables will be using the worksheet.
Learn how to choose the right marketing channels to more easily connect with your customers and break through the white noise to more tightly focus on the right customers, saving both time and money.
Learn strategies for goal setting for your website. Define a Key Metric, set a time-line and growth measurable. Explore methods of examining the success and failure of potential changes to your website.
Learn about the full range of costs to set up, operate and manage your website. Review costs and eliminate unneeded activities, products, and services to maximize your websites return on investment.
Learn the difference between Direct and Indirect Revenue and how to generate revenue through your website. Build a list of revenue opportunities for your website and complete your Lean Web Canvas.