5 Steps to Creating Great PowerPoint Presentations
All compelling and engaging presentations start with a plan that includes the following: A clear objective An understanding of who the audience is A great opening A compelling story and structure A strong close Our 5 Step PowerPoint Presentation Planning Tool will help you work through each of these 5 steps to create a strong framework on which...
Website Planning Guide and Checklist
A website is critical for every business. Every business needs a well-designed website that does 2 very important jobs: Service the needs of your existing customers Be engaging enough to draw new customers into your sales funnel to do business with you. To help you work through this you can download our Website Planning Workbook Tool. This is...
Social Media Marketing – An easy to use Planning Tool
Simplify your Social Media Marketing with our easy to use planning tool. Today we want to share with you the planning tool that we use for all our Social Media marketing. It’s a great resource and is designed to help you efficiently use your content use across multiple social platforms. This is free to subscribers, so feel free to download this...
5 Steps to Creating Great PowerPoint Presentations
All compelling and engaging presentations start with a plan that includes the following: A clear objective An understanding of who the audience is A great opening A compelling story and structure A strong close Our 5 Step PowerPoint Presentation Planning Tool will help you work through each of these 5 steps to create a strong framework on which...
Website Planning Guide and Checklist
A website is critical for every business. Every business needs a well-designed website that does 2 very important jobs: Service the needs of your existing customers Be engaging enough to draw new customers into your sales funnel to do business with you. To help you work through this you can download our Website Planning Workbook Tool. This is...
Social Media Marketing – An easy to use Planning Tool
Simplify your Social Media Marketing with our easy to use planning tool. Today we want to share with you the planning tool that we use for all our Social Media marketing. It’s a great resource and is designed to help you efficiently use your content use across multiple social platforms. This is free to subscribers, so feel free to download this...
7 Steps to Cleaning Up Your Sales Process
Want a high performing sales team? Then you are in the right place. Today I’m going to show you the 7 action items that I always build into a sales process to produce high performing sales teams with impressive sales growth. To make this super easy for you we have created an easy to use workbook to guide you through the thinking and planning...
7 Steps to Cleaning Up Your Sales Process
Want a high performing sales team? Then you are in the right place. Today I’m going to show you the 7 action items that I always build into a sales process to produce high performing sales teams with impressive sales growth. To make this super easy for you we have created an easy to use workbook to guide you through the thinking and planning...
15 Practical Tips to Help You Ace Your Next Presentation
Once you have crafted the materials for your presentation, it time to start reviewing and practicing so you are comfortable and ready to engage your audience and leave them with a memorable, positive impression.Master these 15 steps and ace your presentationPRACTICE1. Read through your script several times and then put it aside – don’t memorize...
Understanding Your Target Audience
Define Who You Are Talking to for a memorable and compelling presentationHere is what we will cover: The 2 Key Areas to Review Building a Target Audience and Goals Profile A B2C Target Audience A B2B Target Audience Presentations for Networking Defining your Business Goal The 2 Key Areas to ReviewBefore you start planning the material for any...
15 Practical Tips to Help You Ace Your Next Presentation
Once you have crafted the materials for your presentation, it time to start reviewing and practicing so you are comfortable and ready to engage your audience and leave them with a memorable, positive impression.Master these 15 steps and ace your presentationPRACTICE1. Read through your script several times and then put it aside – don’t memorize...
Understanding Your Target Audience
Define Who You Are Talking to for a memorable and compelling presentationHere is what we will cover: The 2 Key Areas to Review Building a Target Audience and Goals Profile A B2C Target Audience A B2B Target Audience Presentations for Networking Defining your Business Goal The 2 Key Areas to ReviewBefore you start planning the material for any...
How to Build a Customer Needs Profile to turn Customer Pain Points into Sales
What are Customer Needs?At its core, a customer need is a problem your product or service solves for a person, and therefore, the reason a customer will buy from you. Understanding your customer’s needs and being able to easily explain what your product or services do for your customer is essential for you to drive the growth of your...
How to Convert Web Browsers into Customers by Understanding Trust Points
Customers buy from people they trust – it’s a key step in every sales cycle. So how do you build trust, and make sure your customers are comfortable making a purchase on your website where there is little human interaction? If your site visitors have any doubts about how trustworthy you are, they won’t stick around and will likely never come...
How to Build a Customer Needs Profile to turn Customer Pain Points into Sales
What are Customer Needs?At its core, a customer need is a problem your product or service solves for a person, and therefore, the reason a customer will buy from you. Understanding your customer’s needs and being able to easily explain what your product or services do for your customer is essential for you to drive the growth of your...
How to Convert Web Browsers into Customers by Understanding Trust Points
Customers buy from people they trust – it’s a key step in every sales cycle. So how do you build trust, and make sure your customers are comfortable making a purchase on your website where there is little human interaction? If your site visitors have any doubts about how trustworthy you are, they won’t stick around and will likely never come...
The 7 Questions to Ask When Collecting Customer Testimonials
Collecting Customer Testimonials Storytelling is a powerful communication tool, which means that collecting stories and telling the story of your brand needs to be an ongoing process. One of the best ways to grow your business story beyond the core content you have developed is by adding new compelling content from the perspective of your...
The 7 Questions to Ask When Collecting Customer Testimonials
Collecting Customer Testimonials Storytelling is a powerful communication tool, which means that collecting stories and telling the story of your brand needs to be an ongoing process. One of the best ways to grow your business story beyond the core content you have developed is by adding new compelling content from the perspective of your...
Using Storytelling to Build your Customer Base
In this post, we will review why a good business story is important to help build your customer base.Here is what we will cover: The Value of a Good Business Story Your Business Story and Social Proof Why a Good Business Story is Important Storytelling Tips The Value of a Good Business StoryA well-crafted story is a very powerful communication...
Coach a Winning Sales Team: The 7 Critical Steps
In this post, we will review the 7 steps to coach and lead your Sales Team to lead them to success, and optimize their performance.Here is what we will cover: The Difference between Managing and Coaching Work Culture - Team Environment and Trust Positive Reinforcement Team Members are Individuals Development Plans Motivation Communication Guided...
Understanding & Using Your Sales Pipeline for Impressive Sales Growth
In this post, we will talk about ways for you to manage your sales pipeline to maximize sales. These are strategies that you can use for self-improvement or apply to build a high performing sales team.Here is what we will cover: What is a Sales Pipeline? The Stages of a Sales Pipeline How to Manage your Sales Pipeline which includes: Define Your...
Using Storytelling to Build your Customer Base
In this post, we will review why a good business story is important to help build your customer base.Here is what we will cover: The Value of a Good Business Story Your Business Story and Social Proof Why a Good Business Story is Important Storytelling Tips The Value of a Good Business StoryA well-crafted story is a very powerful communication...
Coach a Winning Sales Team: The 7 Critical Steps
In this post, we will review the 7 steps to coach and lead your Sales Team to lead them to success, and optimize their performance.Here is what we will cover: The Difference between Managing and Coaching Work Culture - Team Environment and Trust Positive Reinforcement Team Members are Individuals Development Plans Motivation Communication Guided...
Understanding & Using Your Sales Pipeline for Impressive Sales Growth
In this post, we will talk about ways for you to manage your sales pipeline to maximize sales. These are strategies that you can use for self-improvement or apply to build a high performing sales team.Here is what we will cover: What is a Sales Pipeline? The Stages of a Sales Pipeline How to Manage your Sales Pipeline which includes: Define Your...
Lean Web Canvas Course
The Lean Web CanvasThe Lean Web CanvasWhy Every Website Needs a Lean Web Canvas Through the Lean Web Canvas Course we share techniques that we have developed over the past 18 years to clarify questions and help clients understand the intricacies of designing and building websites that deliver on their business goals.Target Audience: How to Define...
Why Every Website Needs a Lean Web Canvas
Our Lean Web Canvas Course walks you through how to create a one-page business plan for your website that will help you increase sales and grow your business. I’m Meriel Bradley and I will be teaching the course. I began my career in the television industry, producing and hosting shows on HGTV and Discovery. I transitioned into the corporate...
Target Audience: How to Define your Target Audience in 5 Simple Steps
What is a Target Audience? The customers looking for solutions to a problem that you can solve The customers most likely buy from you Why is Defining a Target Audience Important? If your Target Audience is not clearly defined, you may end up missing the most valuable group of potential clients for your business. It is better to have...
Customer Needs: Fix, Satisfy, Provide – The 3 Basics of Defining Customer Needs
What is a Customer Need? The problem your product or service solves for a person The reason a customer buys your product or service Be specific. Highlight the problem your product or service solves. Why is it Important to Define Customer Needs? Focusing on the problem your customer is trying to solve helps you create relevant...
Lean Web Canvas Course
The Lean Web CanvasThe Lean Web CanvasWhy Every Website Needs a Lean Web Canvas Through the Lean Web Canvas Course we share techniques that we have developed over the past 18 years to clarify questions and help clients understand the intricacies of designing and building websites that deliver on their business goals.Target Audience: How to Define...
Why Every Website Needs a Lean Web Canvas
Our Lean Web Canvas Course walks you through how to create a one-page business plan for your website that will help you increase sales and grow your business. I’m Meriel Bradley and I will be teaching the course. I began my career in the television industry, producing and hosting shows on HGTV and Discovery. I transitioned into the corporate...
Target Audience: How to Define your Target Audience in 5 Simple Steps
What is a Target Audience? The customers looking for solutions to a problem that you can solve The customers most likely buy from you Why is Defining a Target Audience Important? If your Target Audience is not clearly defined, you may end up missing the most valuable group of potential clients for your business. It is better to have...
Solutions: Showcasing Your Products and Services in 3 Seconds or Less
It’s all about the problem you’re solving. Every visit to every web page works the same way – it triggers a series of accelerating countdowns … 3 – 2 – 1 … “I've found something relevant, and I'll stay” OR “Click, I’m gone.” Your target audience is online right now, searching for information about how to solve a specific problem –...
Unique Value Proposition: Writing a UVP to Set You Apart From the Competition
A Unique Value Proposition (UVP) is a short statement that highlights how and why your product or service is better than similar products and services offered by your competition. It’s a promise of value, and the primary reason a customer will choose your product or service over your competitor’s. Remember, on the web better,...
Call To Action: Building Your Call To Action to Encourage Clicks
Every page of your website should contain a Call To Action – a short statement with a clear offer followed by a button or link containing text that instructs the user to do something specific: … click a link to learn more … click a button to join a mailing list … answer a question to start a survey … watch a video to earn a coupon...
Trust: Simple Ways to Build Trust on Your Website and Trust Points
Trust strengthens the relationship between you, your company, your products and services, and your target audience. It is especially important online where most product research, selection, and sales take place with very little human interaction. Building confidence = Reducing Friction Trust is the online equivalent to Teflon -- it...
Customer Needs: Fix, Satisfy, Provide – The 3 Basics of Defining Customer Needs
What is a Customer Need? The problem your product or service solves for a person The reason a customer buys your product or service Be specific. Highlight the problem your product or service solves. Why is it Important to Define Customer Needs? Focusing on the problem your customer is trying to solve helps you create relevant...
Solutions: Showcasing Your Products and Services in 3 Seconds or Less
It’s all about the problem you’re solving. Every visit to every web page works the same way – it triggers a series of accelerating countdowns … 3 – 2 – 1 … “I've found something relevant, and I'll stay” OR “Click, I’m gone.” Your target audience is online right now, searching for information about how to solve a specific problem –...
Unique Value Proposition: Writing a UVP to Set You Apart From the Competition
A Unique Value Proposition (UVP) is a short statement that highlights how and why your product or service is better than similar products and services offered by your competition. It’s a promise of value, and the primary reason a customer will choose your product or service over your competitor’s. Remember, on the web better,...
Deliverables: Your Promise to Your customer and Delivering on Your Deliverables
Your call to action makes a promise – it says ‘click here to’: Join and get … Buy now and receive … Book an appointment for … Save when you … Reserve now for immediate … Make sure you deliver on your deliverable. Your deliverable is the thing your customer agreed to exchange his time, information or money for. If he: Signed up for a...
Channels: Getting Your Target Audience to Your Website
Channels deliver your target audience to your website. Which channels do you currently use? Are they the right ones? Are they bringing new customers to your product and service information? Think about cable TV – there are 1000s of channels available, 24 hours a day, 7 days a week. Turn on the TV, and you can spend all day channel...
Key Metrics: Deciding What to Measure and Goal Setting
What are key metrics, and why should you be paying attention to them? Key Metrics are website statistics (like page views, form submissions, mailing list signups, etc.) that you track and review on at least a weekly basis They help you determine whether the effort (i.e., time and money) you are dedicating to your website is...
Website Costs: Understanding and Budgeting One Time and Recurring Costs
To measure your website’s value to your business -- your return on investment (ROI) for the time, effort, and money you put into it -- you need to track the cost of building and maintaining your website and compare that amount to the revenue your website generates for your business over time. Begin by asking yourself the following...
Call To Action: Building Your Call To Action to Encourage Clicks
Every page of your website should contain a Call To Action – a short statement with a clear offer followed by a button or link containing text that instructs the user to do something specific: … click a link to learn more … click a button to join a mailing list … answer a question to start a survey … watch a video to earn a coupon...
Trust: Simple Ways to Build Trust on Your Website and Trust Points
Trust strengthens the relationship between you, your company, your products and services, and your target audience. It is especially important online where most product research, selection, and sales take place with very little human interaction. Building confidence = Reducing Friction Trust is the online equivalent to Teflon -- it...
Deliverables: Your Promise to Your customer and Delivering on Your Deliverables
Your call to action makes a promise – it says ‘click here to’: Join and get … Buy now and receive … Book an appointment for … Save when you … Reserve now for immediate … Make sure you deliver on your deliverable. Your deliverable is the thing your customer agreed to exchange his time, information or money for. If he: Signed up for a...
Revenue Opportunities: Identifying Revenue Opportunities For Your Website
How does your website generate revenue – is it focused purely on sales of products and services, or does it present other opportunities for visitors to engage with your company and add value in different ways? Direct Revenue vs. Indirect Revenue Direct revenue generating methods require e-commerce tools such as product and service...
19 Ways to Improve your Website ROI
Put Your Lean Web Canvas into Action and Grow your Business Growing your business is a benefit of making customers happy and your Lean Web Canvas will keep you focused on that end goal. Once you have completed your Lean Web Canvas you can easily incorporate it into your everyday business life and start putting it to work to help grow your...
Channels: Getting Your Target Audience to Your Website
Channels deliver your target audience to your website. Which channels do you currently use? Are they the right ones? Are they bringing new customers to your product and service information? Think about cable TV – there are 1000s of channels available, 24 hours a day, 7 days a week. Turn on the TV, and you can spend all day channel...
Key Metrics: Deciding What to Measure and Goal Setting
What are key metrics, and why should you be paying attention to them? Key Metrics are website statistics (like page views, form submissions, mailing list signups, etc.) that you track and review on at least a weekly basis They help you determine whether the effort (i.e., time and money) you are dedicating to your website is...
Website Costs: Understanding and Budgeting One Time and Recurring Costs
To measure your website’s value to your business -- your return on investment (ROI) for the time, effort, and money you put into it -- you need to track the cost of building and maintaining your website and compare that amount to the revenue your website generates for your business over time. Begin by asking yourself the following...