Why Every Website Needs a Lean Web Canvas
I’m Meriel Bradley and I will be teaching the course.
I began my career in the television industry, producing and hosting shows on HGTV and Discovery. I transitioned into the corporate world of Sales and Marketing where I co-founded Lean Web Tools and have since helped hundreds of businesses build, launch and market their websites and e-commerce solutions.
My co-creators are – Bill Rasmussen, who has spent more than 18 years building websites and web applications, and Sam Rasmussen, who brings a fresh modern eye to our graphics team with 4 years of web design experience.
How the Lean Web Canvas works, what you will be learning, and how you can put your canvas to work to benefit your business.
Through the course, we share techniques that we have developed over the past 18 years to clarify questions and help clients understand the intricacies of designing and build websites that deliver on their business goals.
By the end of the course, you will have created a fully functional one-page business plan, custom-built with your business goals and target audience in mind.
We have loaded the course with fillable worksheets to make the process very easy. We also provide detailed course notes, a full working sample for your reference, and a blank Lean Web Canvas template in PowerPoint format that you can use to share and discuss your canvas in meetings.
The Lean Web Canvas has an easy to understand structure and is excellent to use:
- With your internal design and marketing team, to help focus their efforts and keep them on task
- With an external web designer, to make sure their goals are aligned with yours, and remain in scope
- With your managers and sales team, so they can see how their objectives a are driven by customer needs
- As your own personal guide to direct your strategic thinking about how your website relates to the rest of your business
Print your Lean Web Canvas one-page website business plan out, email it to your team, post on your boardroom wall and share it in meetings.
It can serve as a constant reminder of what’s important to grow your business, build your web traffic and make sure you are converting hard-earned traffic into sales.
In our online Udemy course, we’ll work through each block of the canvas, step-by-step, so you can easily replicate our method of planning a website to deliver on your business goals.
Let’s take a look at the 11 blocks that go into to building a one-page business plan and see how it all works together.
Target Audience – to attract new visitors
Learn how to clearly define your Primary Target Audience, for both your marketing efforts and your website design, as you complete section #1 of your Lean Web Canvas.
Customer Needs – to build your sales
Understand what a customer need is, why you need to define one and what to do with this information to help your business. Our sample and worksheet help you build a clear outline of your own customer needs.
Solution – to showcase your business
Learn how to capture interest from the moment visitors first land on your website, how to pull them further into the site, and how to convince them that your product or service outshines your competitors.
Unique Value Proposition – to set you apart from the competition
Explore what a Unique Value Proposition is and how to use it to market your product or service. Using our worksheet, learn how to better communicate your UVP to your target audience and clearly state how your solution is the best option available.
Call To Action – to build your email lists and engagement
Define the purpose of the Call To Action on your website. Improve results and build a strong CTA that resonates with your target audience using our worksheet, guide and reference samples.
Trust – to convert browsers into buyers
Understand our unique ‘trust point’ system, learn about the different methods of earning ‘trust points’ through your website, and identify your own ‘trust points’ to develop brand loyalty and increase sales.
Deliverables – to build repeat business
Learn how your Call To Action relates to your online deliverables, and understand what your target audience expects when they complete your Call To Action. Define what your deliverables will be using our helpful worksheet.
Channels – to optimize your marketing efforts
Understand how to choose marketing channels that more easily connect you with your customers and break through the white noise to more tightly focus on your customers, saving both time and money.
Key Metrics – to set goals for growth
Learn strategies that define goal setting for your website. Understand what Key Metrics are and set a timeline for measurable growth. Explore methods for examining the success and failure of potential changes to your website.
Website Costs – to keep you on budget and optimize your ROI
Outline the full range of costs to set up, operate and manage your website. Review costs and eliminate unneeded activities, products, and services to maximize your website return on investment.
Revenue Opportunities – to identify how to build your income.
Clarify the difference between Direct and Indirect Revenue and how to generate revenue through your website. Build a list of revenue opportunities for your website and complete your Lean Web Canvas.